How WillowSpace is Different From Other CRMs

WillowSpace Being a Small CRM Company Works in Your Favour

We haven’t been around as long as some of the big-name CRM platforms — and we’re ok with that.

At WillowSpace, we wear our small-fish-in-a-big-sea status proudly. Our size is our strength, and it allows us to build software that actually works for you—not for investors, not for inflated growth goals, and definitely not for unnecessary complexity.

Here’s why that matters—and how it benefits you as a creative service provider.

We Don’t Answer to Investors (We Answer to You)

A lot of software companies are built to impress investors and not their actual users. That usually means focusing on rapid scaling, aggressive revenue goals, and feature bloat, often at the cost of simplicity, usability, or community.

That’s not our game.

✨ We care more about sustainability, community, and connected members who genuinely love using the platform. We believe slower, intentional growth leads to better products and happier customers.

When you share feedback with us, we actually listen. No red tape, no boardroom delays or team meetings to get everyone on board—just real conversations with a small team that’s building alongside you.

We Focus on What You Actually Want (Not Just Features)

Other CRMs often compete to see who can build the most tools, regardless of whether or not they’re useful.

That’s how you end up with bloated dashboards, confusing setup processes, and a mountain of features you’ll never touch. At WillowSpace, we take the opposite approach.

We prioritize:

• Clean, easy-to-use interfaces

• Thoughtful features that serve a real purpose

• Feedback-driven updates based on your real-world use

⭐️ If you request something, there’s a good chance it’s on our roadmap—or already in discussion.

Want to see what’s possible with your client process? Start here with our post on Top 5 Automation Hacks to Streamline Your Client Workflow

We’re Built for Designers, by a Designer

WillowSpace was created by Danielle Joseph, a designer who runs her own studio (Function Creative Co.). After experiencing deep personal loss, Danielle re-evaluated how she worked—and built a system that prioritized ease, clarity, and beauty in client relationships.

💡 This isn’t software built by tech bros trying to hack your dopamine and cash out. It’s a platform designed by someone who gets what it means to be in your shoes.

Danielle uses WillowSpace every day in her own design business. That means every feature we build is tested in the real world and refined based on actual needs — not theoretical ones.

Want to hear more about how Danielle books referrals without constant marketing? Read How to Get More Client Referrals Without Feeling Pushy

We Help You Deliver Amazing Client Experiences

While other CRMs focus on the backend of your business and managing sales funnels, leads and conversions, we focus on the front-end experience — the part your clients actually interact with.

✨ Because when your clients have an amazing experience, they:

• Say yes faster

• Send referrals your way

• Trust you more deeply

• Enjoy the project (and tell others about it)

WillowSpace makes your process feel custom and high-touch, even when you’re automating behind the scenes.

We Keep It Simple on Purpose

You won’t find a cluttered feature suite or complicated onboarding here. WillowSpace is intentionally streamlined to help you:

• Build more beautiful, custom proposals and contracts in minutes

• Get paid faster and in any currency

• Schedule calls without the back-and-forth

• Gather client feedback through branded forms

• Automate reminders, due dates, and invoices

We want every step of your client experience to feel like you—beautiful, simple, and easy to love.

Proudly Canadian—Used by Creatives Around the World

WillowSpace is proudly founded in Canada—but our community spans the globe.

We designed this platform to serve creative professionals from all walks of life, no matter where they’re located. Whether you’re a designer in Vancouver, a developer in Berlin, or a photographer in Sydney, WillowSpace is built to support your business with intuitive, thoughtful tools.

We support multi-currency invoicing, time zone-friendly scheduling, and globally minded features that let you work with clients anywhere—with ease.

🌎 Small but mighty. Canadian at heart. Global in reach.

WillowSpace Is Built Differently—On Purpose

You don’t need more platforms. You need better platforms. Tools that reflect your brand, support your process, and grow with you.

That’s why we created WillowSpace.

✨ Try WillowSpace free—no credit card required, just an easy-to-love system for managing your entire client experience from lead to wrap-up.